THE COMPANY
One of the largest sustainable energy firms is a pioneering organization dedicated to revolutionizing the offshore wind industry. With a commitment to innovation and sustainability, the company endeavors to co-develop offshore wind as an economically viable and environmentally friendly energy resource, benefiting current and future generations. Renowned for producing the world’s most powerful serially produced wind turbines, the company is at the forefront of driving progress in renewable energy.
THE CHALLENGE
Despite its groundbreaking achievements, the company faced significant challenges related to data quality and duplicate values within its CRM system. The manual process of merging data was labor-intensive and time-consuming, taking up to two months to complete. Moreover, the standard merger procedure was ineffective in accurately detecting all duplicates, posing risks to data integrity and operational efficiency.
