ACI’s Data Quality Framework Powers Smarter Decisions in Renewable Energy
ACI Infotech helped a global renewable energy leader transform CRM data quality by automating deduplication and validation in Microsoft Dynamics 365, enabling faster insights, lower risk, and smarter decision-making.
Key Results
The Challenge
The client is one of the largest sustainable energy firms, dedicated to revolutionizing the offshore wind industry. With a commitment to innovation and sustainability, the company endeavors to co-develop offshore wind as an economically viable and environmentally friendly energy resource, benefiting current and future generations. Renowned for producing the world’s most powerful serially produced wind turbines, the company is at the forefront of driving progress in renewable energy. The company was maintaining an archaic CRM system that is plagued by several challenges, leading to poor operational efficiency and productivity. Some of the key challenges include:
Inefficient CRM system leading to poor data quality including duplicate values
Cumbersome manual processes (takes more than 2 minutes) related to data merging
Inadequate merger procedure leading to poor detection of duplicates, risking data integrity and operational efficiency.
Our Solution
The company was looking for a viable solution that could help mitigate its challenges, while significantly improving the data quality in its CRM application. Though the company evaluated several solutions by reputed vendors, it finally selected ACI for its innovative proof of concept (PoC), demonstrating its capabilities in data processing and cleaning that perfectly aligned with the company’s requirements.
As part of this project execution, ACI recommended the implementation of a data quality app to enhance the accuracy in Dynamics 365 CRM application. With its user-friendly interface, the solution facilitated seamless configuration and application of rules for data deduplication. This helped the client to streamline the data cleansing process within hours, instead of months, while demonstrating higher accuracy rate – duplicate values were detected and resolved with precision. In addition to that, ACI offered ongoing support and guidance, ensuring that the client maximized the benefits of the Data Quality App and effectively maintained clean and accurate data in Dynamics 365.
Technologies Used
Results & Impact
With ACI’s Data Quality app implementation, the client enjoyed the following results:
90% reduced data cleansing time - from two months to hours, enhancing operational efficiency.
99% accuracy rate in detecting and resolving duplicate values, minimizing risks associated with data inconsistency.
40% more reliable insights, enabling faster and more confident business decisions.
60% reduction in manual intervention, freeing up resources for higher-value strategic tasks.
3× faster CRM data processing speed, improving user response time and system efficiency.
45% reduced operational risk through improved data integrity and standardized validation rules.
"Working with ACI felt less like bringing in a vendor and more like collaborating with a team that genuinely understood our data challenges. They simplified what used to be a long, manual process and helped us trust our CRM data again. The results were clear almost immediately, and that made a real difference for our day-to-day decisions."
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