Your Role

• Holistically drive how the business leverages searches to engage existing and prospective international consumers
• Maximize traffic and visibility from search engines through both paid and unpaid efforts for identified keywords
• Team player with superb collaboration and communication skills.
• Plan and manage website updates and online advertising campaigns in conjunction with the Marketing team to drive results
• Conduct various testing methods in design, layout, and advertising techniques in order to gain the most organic traffic and paid conversions
• Marketing Automation Specialist with experience in working with marketing automation, workflows and email marketing tools specifically Hubspot.
• The candidate should be Independent with strong functional expertise to manage and create a variety of workflows, email campaigns, including template designs, calls-to-action, split tests used in an email with assistance from content team to increase lead generation.
• Hands-on experience in email campaign delivery, setup & analytics.
• Understanding of CRM platforms, especially Hubspot.
• Excellent analytical, organizational & troubleshooting skills.
• Excellent spoken and written English with persuasive communication skills.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Lead and drive social media marketing team KPIs.
• Coordinate and negotiate with internal and external stakeholders to improve team productivity and social media/content campaign effectiveness.

Requirements

• 10+ Years in A digital marketing, performance-based marketing, marketing strategy, or search environment
• Set up and manage marketing automation through Hubspot.
• Successful business-to-business software content marketing experience.
• In-depth knowledge of how to use social media platforms for B2B marketing (LinkedIn, Facebook and Twitter).
• Develop and manage email and postal mail campaigns and nurture sequences.
• Work with partners for partnership press releases, webinars, and promotions.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new creative growth strategies
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Drive funnel efficiencies of the leads generated from digital sourcing activities.
• Manage search metrics that ensure overall brand visibility and manage on-page & off-page SEO
• Measure traffic & page engagement metrics using Google Analytics.
• Email marketing for current customer base and prospects for continuous engagement and drive
• funnel growth

Qualification

Degree in Comp Science, Economics, Mathematics, Statistics, IT, Business, or other related fields; Master’s degree preferred